Your crew is booked on word of mouth. What happens when it stops?

VigoStudio builds the digital presence Latino-owned contractors need to compete in the US market: bilingual websites that load in under 2 seconds, Google Ads targeted by county and language, and AI chatbots that answer homeowners at 9pm when you're still on a job site. We work with construction, remodeling, painting and restoration businesses in Florida, Georgia, New York and Pennsylvania — in English and Spanish.

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Bilingual digital marketing for Latino-owned contractors in the US — VigoStudio

The problem

Referrals stop. Google searches don't.

Referrals built your business. But referrals stop when the neighborhood runs out, when the economy tightens, or when a competitor with a decent website starts showing up first on Google for the same jobs you do better. Most Latino contractors in the US have no website, or one that was built once and never touched again — while homeowners are searching, comparing three quotes, and calling whoever answers first.

Our solution

A system that keeps your calendar full

We build the system that keeps your calendar full when word of mouth slows down: a bilingual site that shows your work and loads instantly on a phone, Google Ads that only run in the counties you actually serve, and a chatbot that captures the lead at 9pm so you're not losing jobs to whoever picked up the phone first.

How we work

01

We learn your service area

Which counties you cover, which jobs pay best, and who's already ranking for them. You get the plan before we build anything.

02

Build and launch

Bilingual site, photo galleries of real jobs, quote request forms, Google Business Profile, and ads targeted where you actually work.

03

Measure the calls

Monthly reports in plain language: what you spent, how many calls came in, which jobs they turned into.

Frequently asked questions

How much does marketing cost for a contractor?

Websites start at $800. Monthly management plans start at $1,500/month depending on scope — ad spend is separate and goes directly to Google. According to 2026 agency pricing data, full-service retainers in the US run $2,500 to $12,000 per month. First consultation is free.

Do I need a website if I get all my work from referrals?

Referrals bring the job. The website closes it. Homeowners check you online before they call, and they compare you against two or three other quotes. A slow site or no site is the reason a good contractor loses to a worse one.

Do you work with contractors outside Florida?

Yes. Our US clients are in Florida, Georgia, New York and Pennsylvania. Everything is remote: strategy calls, reporting and daily communication over video and WhatsApp, in English or Spanish.

Can you run ads in Spanish and English?

Yes, and they're separate campaigns. Different keywords, different landing pages, different budgets — because a homeowner searching "roof repair near me" and one searching "reparación de techo" are not the same buyer.

What if I don't have photos of my work?

Most contractors don't, and it's the single biggest gap. We'll tell you exactly what to shoot with your phone — before, during and after — and build the gallery around it.

From invisible to impossible to ignore.

Reply within 24 hours. No strings attached.

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